All the employers have common goals.
They want to keep improving efficiency, increasing productivity, and
making the quality of their products or services better. In order to
achieve these goals, they have to keep motivating their employees
since motivation affects the productivity of individuals. Motivation
is best described as "a person's active participation in and
commitment to achieving the prescribed results".
Since everyone responses differently to
different kinds of motivation, many theories have been developed. I
would like to put emphasis on three of those that I found interesting
and they show how this field has improved during the years.
Cussin's Approach or Management by Threat
This theory was popular the year after
World War II. It lies on the anticipation that the more the employees
get yelled at the harder they will work. Today this approach is only
used in third world countries, in areas where the economy is left
behind but as workers are becoming aware of their rights “management
by threat” is disappearing. During the early years of Cold War, the
majority of the labor force were soldiers who fought during the war
and they had no other choice but to accept any job they could get
since due to the extremely low number of jobs available. Note that
this approach did only create a work environment where employees just
wanted to avoid to get yelled at, and it did not have positive effect
on productivity.
Maslow's theory
Abraham H. Maslow developed his theory,
also known as hierarchy of needs theory, when Cussin's approach was
widely used, in 1954. He believed that the personal needs motivate
human the most. His hierarchy consists of, from the bottom of the
pyramid to top; psychological needs, safety needs, social needs,
esteem needs, and the highest is the self-actualization needs.
Psychological needs are the most important and essential; wage,
salary, and proper working conditions. Safety needs include job
security. Social needs mean interaction with coworker and developing
a healthy relationship with them. Esteem needs are met by giving the
workers opportunities for promotion within the company and giving
positive feedback. Self-actualization needs are created by
challenging tasks that are stimulating.
Herzberg's theory
Maslow's theory is one the most
well-known motivational theories and the basis of Herzberg's theory.
Fredrick Herzberg developed this theory by observing a few hundreds
of engineers and accountants; how their working relationships are,
how their attitudes change, and what motivates their performances.
He believes that there is one factor
that motivates, the job enrichment factor, and one factor that
demotivates, the hygiene factor.
Job enrichment factors include
achievement, recognition, responsibility, freedom, and advancement.
When an employee is given a difficult task and she can complete the
task on her own way it creates in confidence therefore she is going
to perform at her best and complete the task. As a result, she
receives recognition which will motivate her in the future.
Hygiene factors include work
conditions, policies, administrative efficiency, style of
supervision, and relationship between employees. If we are in the
same situation but our employee is not rewarded it will demotivate
her for the next task. Additionally, if she is forced to work with
someone she would not like to, or supervised they way that creates
uncomfortable working environment, she will also be demotivated.
References
Ranjan, B. K., &
Charles, J. H. (2002). Motivational theories and successful total
quality initiatives. International Journal of Management, 19(4),
605-613. Retrieved from
http://search.proquest.com/docview/233230946?accountid=12924
Hassan, A. H. (2005).
Motivational theories and their application in construction. Cost
Engineering, 47(3), 14-18. Retrieved from
http://search.proquest.com/docview/220451052?accountid=12924
Colquitt,
J. A., Lepine, J. A., & Wesson, M. J. (2009). Organizational
behavior .
(Second ed.). New York, NY: McGraw-Hill/Irwin.
Matyas Keresztes
Matyas Keresztes